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Giclée (pronounced "zhee-clay") for the process of making fine art prints from a digital source using ink-jet printing. The word "giclée" is derived from the French language word "le gicleur" meaning "nozzle", or more specifically "gicler" meaning "to squirt, spurt, or spray"[1]. It was coined by Jack Duganne, a printmaker working in the field, to represent any inkjet-based digital print used as fine art. The intent of that name was to distinguish commonly known industrial "Iris proofs" from the type of fine art prints artists were producing on those same types of printers. The name was originally applied to fine art prints created on Iris printers in a process invented in the early 1990s but has since come to mean any high quality ink-jet print and is often used in galleries and print shops to denote such prints.
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Origins
The earliest prints to be called "Giclée" were created in the early 1990s on the Iris Graphics models 3024 and 3047 continuous inkjet printers (the company was later taken over by Scitex). Iris printers were originally developed to produce prepress proofs from digital files for jobs where color matching was critical such as product containers and magazine publication. Their output was used to check what the colors would look like before mass production began. Much experimentation took place to try to adapt the Iris printer to the production of color faithful, aesthetically pleasing reproductions of artwork. Early Iris prints were relatively fugitive and tended to show color degradation after only a few years. The use of newer inksets and printing substrates has extended the longevity and light fastness of Iris prints.
Current Usage
Beside its association with Iris prints, in the past few years, the word “giclée,” as a fine art term, has come to be associated with prints using fade-resistant "archival" inks (including solvent inks) and the inkjet printers that use them. These printers use the CMYK color process but may have multiple cartridges for variations of each color based on the CcMmYK color model (e.g. light magenta and light cyan inks in addition to regular magenta and cyan); this increases the apparent resolution and color gamut and allows smoother gradient transitions[2]. The most commonly-used printers are models from manufacturers such as Canon, Eastman Kodak, Epson, Hewlett-Packard, ITNH Ixia, Mimaki, Mutoh, ColorSpan, and Roland DGA. A wide variety of substrates are available including various textures and finishes such as matte photo paper, watercolor paper, cotton canvas, or artist textured vinyl. Indeed, a new industry has been created in supplying the media for this emerging market.
Applications
Artists tend to use these types of inkjet printing processes commonly called "Giclée" to make reproductions of their original two-dimensional artwork, photographs or computer generated art. Professionally produced inkjet prints are much more expensive on a “per print” basis than the traditional four color offset lithography process originally used to make such reproductions (a large format inkjet can cost more than $50 a print, not including scanning and color correction, as opposed to $5 a print for a four-color offset litho of the same image printed in a run of 1000). However, since the artist does not need to pay for market and store large print runs, and since the artist can print and sell each print individually to match demand, inkjet printing is used as an economical alternative to producing large runs of four color offset prints. Inkjet printing has the added advantage of allowing the artist to control every aspect of the image, its color and the substrate printed on, and even allows the artist to own and operate the printer itself.
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Custom Sizes
Here at Island Girl Publishing, we know it can be frustrating when you fall in love with a piece of art, and it just doesn't fit the space you have in mind.
Because of that, we are able to make the art you want, at the size you want, while staying true to the original proportions of the artwork. We do offer certain set sizes on our ARTWORK pages, but we are not limited to those by no means.
Provide us with either the width or the height (in inches), and we will calculate the exact dimensions and the new price of the piece, and your art will not only fit your style, but also your space.
Maximum Size: Your picture can be up to 54 x 102 on canvas.
Minimun Size: We don't print anything smaller than a 6 x 6 (in inches). In this case, the price will be the same price as the chepaest one you see on the ARTWORK pages.
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Licensing
Thanks for your interest in considering to allow us to license your images through our marketing company to several of their clients which include Target.com, Costco.com and Amazon.com.
Island Girl Publishing is a Fort Lauderdale based printer and publisher of giclee prints on canvas and watercolor paper and prints on ceramic tile and metal. Established in 1992, we feature over 45 artists ranging from Florida’s Guy Harvey to Rio de Janeiro’s celebrated Erinco Bianco.
What we do is present art images to on line vendors through our Chicago marketing company. The presentation is usually based on the vendor’s request. As an example, right now Target.com has requested a line of children images which we are now preparing for their consideration. Costco.com has requested 4 “super” images while Amazon.com is looking to add 40 images from our line that would be exclusive to them and not be available anywhere else throughout our distribution channels. If selected, your images would be offered as a giclee print on canvas for their customers to purchase on line. The image would be printed by us here at Island Girl Publishing.
We absolutely do not represent that we will experience any success whatsoever in placing your images – the buyers for the various vendors make selections based on their own standards or desires. Island Girl cannot control the selection of images nor can they control the time period the selected images will be carried by the vendor. If the client selects some of our images, there is usually a 3 to 4 month time lag before the images are uploaded and available for sale on line.
Some of our artists have not achieved any success at all to date so it’s important that you understand that you cannot expect to receive significant sales simply by utilizing Island Girl Publishing – if a buyer will view your work – and if they decide to feature it – then the buying public has to purchase it. We can do nothing to assist or influence this process outside of making our original presentation.
We require all of our vendors to label all posted images with the artist’s name and town location so that any interested person could easily locate you. We often have other publishers look through our images to determine their interest in publishing them.
This program is not designed to create a significant income flow to the artist – we currently do not sell images to retailers in large amounts that would create nice royalty checks. We are drop shippers for our various clients and therefore sales are one & two at a time. We must strongly advise you that we are successful in obtaining some form of distribution for only about 40% of the images we have access to. We cannot guarantee you that we will be successful in placing any of your images or if we are successful, to what extent they will create sales.
In regards to a contract, we issue them upon the request of the artist: The conditions of our program are as follows:
We do not wish any exclusivity for images.
Artist retains full copyrights to the art.
Artist may determine to whom we may present images.
Artist may remove images from our usage at any time without advanced notice.
Artist may restrict their usage to form of printing or printed surface.
Artist may place any additional restrictions on them desired.
All we wish to do is to locate a vendor that agrees to carry a print of your image that we produce. All we need is your permission to make the presentation and have you furnish us with your images.
Royalties are determined in 2 ways:
You may state the royalty and we simply add it to the cost of the print.
Our program pays $1.44 per square foot of printed surface – a 24x36 would create a $8.64 commission. Royalties are paid every 90 days. This royalty allows the vendors to achieve their required price point while still allowing the print to be priced competitively.
Who owns the reproduction rights to your art? An original painting has 2 parts, the original itself and the reproduction rights. Most artists sell their originals but do not sell the reproduction rights to the images – unless you explicitly tell the buyer of the original that the buyer is also acquiring the reproduction right, that right remain the property of the artist. It is understood that the artist always retains the reproduction rights to their originals unless they specifically sell those rights and the buyer pays addition money for those rights.
This means you can reproduce your originals unless you sold the reproduction rights.
How to know how many prints are sold – This is the most difficult question. All on line companies keep records of all the sales by their vendors (like us) so you could obtain the records from them but it would take a lot of effort and work. The real answer is that you must trust your representative (us) to be honest with you. Our business is selling one print at a time to customers that order them through on line companies like Target & Costco – we never sell like 100 prints at a time. If we sold a print to a Target customer and you discovered that we did not pay you your royalty, you could write to Target and tell them that we were selling your art without permission.
If that happened, Target would remove all of our art (from all artists) from their on line store and we would lose a major client – the truth is that it is not worth it to us to not pay the royalty because it is a small amount of money to pay and it could become a great big danger to us if we didn’t pay.
The second part of our answer is to use the list of artists that we have attached to this e mail – this list contains many of the artists we currently work with – contact them and ask them about payments – ask them if they ever have any problems with getting paid or with correct counts on their sales. They will tell you about their experience with us then you have to make your decision whether to trust us with your art images or not.
On artists payments to us: None at all. We make our money by printing and selling your image – if we do not receive orders, we make nothing. This is as it should be.
Again please remember – this is not a big money making project at this time – the biggest value to the artist is exposure of their art through on line companies – many times we can get 3 or 4 on line companies to feature your art but no one buys it. At least it is out in the market with your name on it so that everyone can see it. We cannot make people buy your art - all we can do is get on line companies to put it up on their website – that is our job – after it goes up, we can do nothing more – if it sells, great – if not, at least it is available to buyers.
If you decide to allow us to present your work to buyers from on line companies, you need to provide us with the digital images or whatever you have available. On digital files, the larger the better – raw or tif are best as they are pure files without any loss of information due to compression – if jpg is all that is available, we can work with them also without problems. CMYK or RGB – makes no difference as we convert when necessary. File size is determined by meg size only – DPI or other measurements are meaningless – 5 to 20 megs are needed for small reproduction prints – 30 to 100 megs for large size prints. Most artists do not have these size files so tell us what you do have and we’ll make something work. YouSendIt.com is a great way to send us images – it’s a free service. You can send us as many images as you desire – we will submit all that are appropriate for each particular buyer – more you send, the more chances some will catch the buyer’s eye. Some artists have only a few images with us while others have in the hundreds – up to you.
Here on our website, you'll find many current artists that have their work licensed with us, and we encourage you to contact them and verify who we are and how we perform.
Thank you again for your consideration in working with us – please advise us if you are interested in having us make some of your images available for presentation.
Captain Dick Stevenson
Island Girl Publishing, Inc.
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